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SENIOR UI/UX PRODUCT DESIGNER & VISUAL DIRECTION LEAD | OPEN TO REMOTE (US EST / UK GMT / EU CET)
Designingstories overcoffee.
Product Design·UI/UX & Design Systems·Brand Identity·Creative & Visual Direction
End-to-end Product, UI/UX & Brand Designer with 5+ years of experience owning complex AI SaaS applications, B2B fintech platforms, design systems, and conversion-focused user experiences.
5+
YEARS DESIGNING
10+
BRANDS SERVED
∞
CUPS BREWED
C
Fr
Ps
Aa
Crafting
with purpose
with purpose
COLOR PALETTE
IDEA TO
IMPACT
IMPACT
Pr
Id
Ai
✦BRANDING☕UI / UX✦EDITORIAL☕PITCH DECKS✦SOCIAL☕EVENT BRANDING✦LOVESNIP COFFEE
✦BRANDING☕UI / UX✦EDITORIAL☕PITCH DECKS✦SOCIAL☕EVENT BRANDING✦LOVESNIP COFFEE
ABOUT
Design, to me, is understanding people and telling stories that last.
I'm Harshini, a Product, UI/UX, Brand, Visual & Marketing Designer with 5+ years of experience partnering with founders on AI SaaS products, B2B fintech platforms, brand identities, and performance marketing campaigns. I blend strategy with creativity to build work that feels intuitive, meaningful, and memorable.
Whether I'm shaping a product interface, developing a visual identity, or crafting an editorial layout, the goal stays the same: create experiences people genuinely connect with. My background in content and storytelling gives me a sharp sense of how visuals and messaging work together.
And I believe the best ideas aren't rushed. Like a perfectly brewed cup of coffee, thoughtful design takes time, curiosity, and craft which is exactly the spirit behind LoveSnipCoffeeSip, my personal brand.
// HOW I THINK & WORK
DESIGN THINKING · FOUNDER COLLABORATION
From a rough brief to a shipped experience.
01
Discovery & Problem Framing
Collaborating directly with founders to define user pain points, business KPIs, information architecture, and project scope from rough briefs.
02
UX Flows, Content & Visual Direction
Mapping end-to-end user journeys, wireframes, A/B storytelling angles, and interactive prototypes before scaling visual systems.
03
Execution, Live Themes & Iteration
Shipping production-ready web and mobile interfaces, AI chat experiences, reusable Figma component libraries, and measurable CRO improvements.
// WHAT I DO
001
Product & UI/UX Design
User-focused products research, flows, wireframes, and polished interfaces, including AI-powered experiences.
002
Brand Identity & Guidelines
Logos, visual systems, and guidelines that give a brand a distinct, coherent presence.
003
Editorial & Print
Magazine covers, brochures, and layouts with sharp typographic precision.
004
Marketing & Performance Creative
Conversion-focused (CRO) campaigns, Meta & LinkedIn ad creatives, and funnels backed by real storytelling.
005
Pitch & Brand Decks
Visual narratives that help founders and teams communicate with clarity and impact.
006
Creative & Content Direction
Visual direction, messaging flows, A/B storytelling frameworks and moodboards, defined with founders before pixels.
// SELECTED WORK
{{ caseCount }} CASE STUDIES · CLICK TO OPEN
Selected Work: UI/UX & Product Case Studies
Six product stories across AI SaaS, EdTech, executive leadership, wellness and fintech visuals. Each one opens with the metrics, then walks through the problem, my design thinking, the challenges, what shipped, and what I would do better.
// BRANDS I WORKED WITH
Brands I worked with
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// ARCHIVE
Design Archive
Logo, branding, marketing, social and print work, grouped by discipline. Tap a category to open it.
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// EXPERIENCE
2025-NOW
Lead Product, UI/UX & Visual Direction Designer
MentoMind.ai & Think10x.ai
2025
Graphic & UI Designer
RVR Eventz & RVR Pro
2022-23Chairperson of Professional Development &
Chairperson of Professional Development &
Creative Designer
Rotaract Club of Falcon
// TOOLS & SKILLS
Figma
Cursor
Stitch
Claude
Illustrator
Photoshop
InDesign
Canva
Visual & Brand Design95
UI / UX & Prototyping90
Editorial & Layout92
Content & Storytelling88
// JOURNAL
TAP A NOTE TO READ
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// LET'S GRAB A COFFEE
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